New paper | The productive role of innovation in a large tourism organisation (TUI)
New paper | The productive role of innovation in a large tourism organisation (TUI) | By Harald Buijtendijk, Joost van Heiningen and Martijn Duineveld |
We studied the development of an innovation unit within TUI, a corporate tour operator. We found that actors interpreted innovation in different ways and that initially the innovation unit was considered a failure. The subsequent dramatisation of this failure resulted in a new version of this innovation unit that strengthened established actors and institutions within the organisation. Our study shows how the use of the concept of innovation in an organisation can both stimulate and hamper its innovativeness.